“Turn off discriminations, light up human rights” is the campaign promoted in 2015
The goal is to promote the knowledge and use of the free phone number and the UNAR contact centre by citizens, in addition to encouraging the culture of equal opportunities through the respect of everyone’s rights.
The key concept of the campaign is that discrimination is off limits, and that the UNAR contact centre represents the major tool to fight the raising of a phenomenon that has to be prevented and removed.
The campaign claim is ” Contact Center UNAR, turns off discriminations, lights up human rights”. The commercial was broadcasted on RAI TV and radio programs and on the principal newspaper websites, viralized over web as well as spread out around some of the train stations and city public transportations.